Invisible Influence ebook complet au format Pdf, ePub et Kindle. Invisible Influence de Jonah Berger, publié par Simon and Schuster le 2016-06-14 avec 576 pages. Invisible Influence est l'un des livres populaires de Business & Economics parmi de nombreux autres livres complets sur amazon kindle illimité, cliquez sur Obtenir un livre pour commencer à lire et télécharger des livres en ligne gratuitement dès maintenant. Obtenez plus d'avantages avec l'essai gratuit Kindle Unlimited, vous pouvez lire autant de livres que vous le souhaitez maintenant.
Jonah Berger, the bestselling author of Contagious, explores the subtle, secret influences that affect the decisions we make—from what we buy, to the careers we choose, to what we eat—in his latest New York Times bestseller that is a “rare business book that’s both informative and enough fun to take to the beach” (Fortune.com). If you’re like most people, you think your individual tastes and opinions drive your choices and behaviors. You wear a certain jacket because you liked how it looked. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions is patently obvious. Right? Wrong. Without our realizing it, other people’s behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous. Even strangers have an impact on our judgments and decisions: our attitudes toward a welfare policy shift if we’re told it is supported by Democrats versus Republicans (even though the policy is the same). But social influence doesn’t just lead us to do the same things as others. In some cases we imitate others around us. But in other cases we avoid particular choices or behaviors because other people are doing them. We stop listening to a band because they go mainstream. We skip buying the minivan because we don’t want to look like a soccer mom. By understanding how social influence works, we can decide when to resist and when to embrace it—and learn how we can use this knowledge to exercise more control over our own behavior. In Invisible Influence, Jonah Berger “is consistently entertaining, applying science to real life in surprising ways and explaining research through narrative. His book fascinates because it opens up the moving parts of a mysterious machine, allowing readers to watch them in action” (Publishers Weekly).
A noted neurologist challenges the widespread misunderstanding of brain disease and mental illness. How the Brain Lost Its Mind tells the rich and compelling story of two confounding ailments, syphilis and hysteria, and the e ...GET BOOK
Provides a practical, research-based roadmap for developing and applying twelve key competencies to multiply an individual’s impact, elevate the performance of others, and accelerate progress toward mission-oriented goals, ...GET BOOK
Mastering one specific skill set might have been the key to success 20 years ago . . . but being the best at a single thing just doesn't cut it in today's global economy. Think about those people who somehow manage to be amaz ...GET BOOK