Behavioral Finance: The Second Generation

Behavioral Finance: The Second Generation ebook complet au format Pdf, ePub et Kindle. Behavioral Finance: The Second Generation de Meir Statman, publié par CFA Institute Research Foundation le 2019-12-02 avec 576 pages. Behavioral Finance: The Second Generation est l'un des livres populaires de Business & Economics parmi de nombreux autres livres complets sur amazon kindle illimité, cliquez sur Obtenir un livre pour commencer à lire et télécharger des livres en ligne gratuitement dès maintenant. Obtenez plus d'avantages avec l'essai gratuit Kindle Unlimited, vous pouvez lire autant de livres que vous le souhaitez maintenant.

  • Behavioral Finance: The Second Generation

  • Auteur : Meir Statman
  • Editeur : CFA Institute Research Foundation
  • Isbn Code : 1944960864
  • Genre : Business & Economics
  • Nombre de pages : 246
  • Date de publication : 2019-12-02
  • Évaluation des livres 4.5
    Par 38 lecteurs

Behavioral finance presented in this book is the second-generation of behavioral finance. The first generation, starting in the early 1980s, largely accepted standard finance’s notion of people’s wants as “rational” wants—restricted to the utilitarian benefits of high returns and low risk. That first generation commonly described people as “irrational”—succumbing to cognitive and emotional errors and misled on their way to their rational wants. The second generation describes people as normal. It begins by acknowledging the full range of people’s normal wants and their benefits—utilitarian, expressive, and emotional—distinguishes normal wants from errors, and offers guidance on using shortcuts and avoiding errors on the way to satisfying normal wants. People’s normal wants include financial security, nurturing children and families, gaining high social status, and staying true to values. People’s normal wants, even more than their cognitive and emotional shortcuts and errors, underlie answers to important questions of finance, including saving and spending, portfolio construction, asset pricing, and market efficiency.

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