Packaging The Presidency

Packaging The Presidency ebook complet au format Pdf, ePub et Kindle. Packaging The Presidency de Kathleen Hall Jamieson, publié par Oxford University Press le 1996-06-20 avec 576 pages. Packaging The Presidency est l'un des livres populaires de Political Science parmi de nombreux autres livres complets sur amazon kindle illimité, cliquez sur Obtenir un livre pour commencer à lire et télécharger des livres en ligne gratuitement dès maintenant. Obtenez plus d'avantages avec l'essai gratuit Kindle Unlimited, vous pouvez lire autant de livres que vous le souhaitez maintenant.

  • Packaging The Presidency

  • Auteur : Kathleen Hall Jamieson
  • Editeur : Oxford University Press
  • Isbn Code : 0199762414
  • Genre : Political Science
  • Nombre de pages : 608
  • Date de publication : 1996-06-20
  • Évaluation des livres 4.5
    Par 38 lecteurs

Packaging the Presidency, Third Edition, is now completely updated to offer the only comprehensive study of the history and effects of political advertising in the United States. Noted political critic Kathleen Hall Jamieson traces the development of presidential campaigning from early political songs and slogans through newsprint and radio, and up to the inevitable history of presidential campaigning on television from Eisenhower to Clinton. The book also covers important issues in the debate about political advertising by touching on the development of laws governing political advertising, as well as how such advertising reflects, and at the same time helps to create, the nature of the American political office. Finally, current public concerns about political advertising are addressed as Jamieson raises the topic of ads dealing mainly in images rather than issues, and of political aspirations becoming increasingly only for the rich, who can afford the enormous cost of television advertising.

Was the 2000 presidential campaign merely a contest between Pinocchio and Dumbo? And did Dumbo miraculously turn into Abraham Lincoln after the events of September 11? In fact, Kathleen Hall Jamieson and Paul Waldman argue in ...

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In a book that blends anecdote with analysis, Kathleen Hall Jamieson--author of the award-winning Packaging the Presidency--offers a perceptive and often disturbing account of the transformation of political speechmaking. Jam ...

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Going Dirty is a history of negative campaigning in American politics and an examination of how candidates and political consultants have employed this often-controversial technique. The book includes case studies on notable ...

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Over the course of American political history, political elites and organizations have often updated their political communications strategies in order to achieve longstanding political communication goals in more efficient o ...

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Dwight D. Eisenhower is this nation’s most transformative public relations president, not because he was the best practitioner to occupy the Oval Office but because he embraced public relations as vital to American democrac ...

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As the plugged-in presidential campaign has arguably reached maturity, Presidential Campaigning in the Internet Age challenges popular claims about the democratizing effect of Digital Communication Technologies (DCTs). Analyz ...

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What best defines a Democrat in the American political arena -- idealistic reformer or pragmatic politician? Harry Truman adopted both roles and in so doing defined the nature of his presidency. Truman and the Democratic Part ...

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This thoroughly updated third edition of Communicating Ethically provides a broad introduction to the ethical nature of communication, bringing together classical and modern theories of ethical philosophy to address issues at ...

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For the last 150 years, advertising has created a consumer culture in the United States, shaping every facet of American life—from what we eat and drink to the clothes we wear and the cars we drive. • Includes original es ...

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Political advertising plays a key role in modern electioneering and has formed part of political campaigns since the earliest federal elections were held in the United States. As modes of mass communication have evolved, so h ...

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In this political communication text, Richard M. Perloff examines the various ways in which messages are constructed and communicated from public officials and politicians through the mass media to the ultimate receivers-the ...

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Though they work largely out of the public eye, political consultants-"image merchants" and "kingmakers" to candidates-play a crucial role in shaping campaigns. They persuaded Barry Goldwater to run for president, groomed for ...

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The Presidency of the United States is an illustrated A-to-Z guide to the U.S. Presidency, including biographical sketches of each President and Vice President, along with articles on presidential powers, presidential history ...

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Gender, Heteronormativity and the American Presidency places notions of gender at the center of its analysis of presidential campaign communications. Over the decades, an investment in gendered representations of would-be lea ...

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Including late-breaking data from the Iraq occupation and the disastrous CBS News reports on Bush's Vietnam-era National Guard Service, acclaimed media scholars Stephen J. Farnsworth and S. Robert Lichter examine news coverag ...

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