Packaging The Presidency ebook complet au format Pdf, ePub et Kindle. Packaging The Presidency de Kathleen Hall Jamieson, publié par Oxford University Press le 1996-06-20 avec 576 pages. Packaging The Presidency est l'un des livres populaires de Political Science parmi de nombreux autres livres complets sur amazon kindle illimité, cliquez sur Obtenir un livre pour commencer à lire et télécharger des livres en ligne gratuitement dès maintenant. Obtenez plus d'avantages avec l'essai gratuit Kindle Unlimited, vous pouvez lire autant de livres que vous le souhaitez maintenant.
Packaging the Presidency, Third Edition, is now completely updated to offer the only comprehensive study of the history and effects of political advertising in the United States. Noted political critic Kathleen Hall Jamieson traces the development of presidential campaigning from early political songs and slogans through newsprint and radio, and up to the inevitable history of presidential campaigning on television from Eisenhower to Clinton. The book also covers important issues in the debate about political advertising by touching on the development of laws governing political advertising, as well as how such advertising reflects, and at the same time helps to create, the nature of the American political office. Finally, current public concerns about political advertising are addressed as Jamieson raises the topic of ads dealing mainly in images rather than issues, and of political aspirations becoming increasingly only for the rich, who can afford the enormous cost of television advertising.
Was the 2000 presidential campaign merely a contest between Pinocchio and Dumbo? And did Dumbo miraculously turn into Abraham Lincoln after the events of September 11? In fact, Kathleen Hall Jamieson and Paul Waldman argue in ...GET BOOK
In a book that blends anecdote with analysis, Kathleen Hall Jamieson--author of the award-winning Packaging the Presidency--offers a perceptive and often disturbing account of the transformation of political speechmaking. Jam ...GET BOOK
This study of U.S. presidential campaign coverage argues that journalists often tell audiences what actions candidates should take on the campaign trail based solely on whether they’re leading or trailing in the polls. The ...GET BOOK
“Authenticity,” the dominant cultural value of the baby boom generation, became central to presidential campaigns in the late 20th century. Beginning in 1976, Americans elected six presidents whose campaigns represented e ...GET BOOK
As the plugged-in presidential campaign has arguably reached maturity, Presidential Campaigning in the Internet Age challenges popular claims about the democratizing effect of Digital Communication Technologies (DCTs). Analyz ...GET BOOK
What best defines a Democrat in the American political arena -- idealistic reformer or pragmatic politician? Harry Truman adopted both roles and in so doing defined the nature of his presidency. Truman and the Democratic Part ...GET BOOK
For the last 150 years, advertising has created a consumer culture in the United States, shaping every facet of American life—from what we eat and drink to the clothes we wear and the cars we drive. • Includes original es ...GET BOOK
Political advertising plays a key role in modern electioneering and has formed part of political campaigns since the earliest federal elections were held in the United States. As modes of mass communication have evolved, so h ...GET BOOK
The Presidency of the United States is an illustrated A-to-Z guide to the U.S. Presidency, including biographical sketches of each President and Vice President, along with articles on presidential powers, presidential history ...GET BOOK
Gender, Heteronormativity and the American Presidency places notions of gender at the center of its analysis of presidential campaign communications. Over the decades, an investment in gendered representations of would-be lea ...GET BOOK
Including late-breaking data from the Iraq occupation and the disastrous CBS News reports on Bush's Vietnam-era National Guard Service, acclaimed media scholars Stephen J. Farnsworth and S. Robert Lichter examine news coverag ...GET BOOK