E-marketing

E-marketing ebook complet au format Pdf, ePub et Kindle. E-marketing de Raymond D. Frost,Alexa Fox,Judy Strauss, publié par Routledge le 2018-10-08 avec 576 pages. E-marketing est l'un des livres populaires de Business & Economics parmi de nombreux autres livres complets sur amazon kindle illimité, cliquez sur Obtenir un livre pour commencer à lire et télécharger des livres en ligne gratuitement dès maintenant. Obtenez plus d'avantages avec l'essai gratuit Kindle Unlimited, vous pouvez lire autant de livres que vous le souhaitez maintenant.

  • E-marketing

  • Auteur : Raymond D. Frost,Alexa Fox,Judy Strauss
  • Editeur : Routledge
  • Isbn Code : 1351744844
  • Genre : Business & Economics
  • Nombre de pages : 444
  • Date de publication : 2018-10-08
  • Évaluation des livres 4.5
    Par 38 lecteurs

E-Marketing is the most comprehensive book on digital marketing, covering all the topics students need to understand to "think like a marketer". The book connects digital marketing topics to the traditional marketing framework, making it easier for students to grasp the concepts and strategies involved in developing a digital marketing plan. With a strategic approach that focuses on performance metrics and monitoring, it is a highly practical book. The authors recognize that the digital landscape is constantly and rapidly changing, and the book is structured to encourage students to explore the digital space, and to think critically about their own online behavior. "Success stories," "trend impact," and "let’s get technical" boxes, as well as online activities at the end of each chapter provide undergraduate students with everything they need to be successful in creating and executing a winning digital marketing strategy.

The popularity of e-marketing has helped both small and large businesses to get their products and services message to an unbounded number of potential clients. Keeping in contact with your customers no longer require an exte ...

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Brings together work being conducted in may disciplines to address the intrinsic inter-disciplinarity of E-marketing. ...

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Without a doubt, new technologies, and notably the Internet, have had a profound and lasting impact on the marketing function. A paradigm shift has occurred which will forever change the way marketers and marketing managers w ...

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The internet has had a major impact on the way businesses market their products and services. Every business has a marketing strategy that is heavily influenced by the internet. The number of companies selling goods online th ...

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While e-marketing has emerged as an aid in allowing businesses to reach a broader audience, evolutions in computer science and technology have made its comprehension a bit more complex. E-Marketing in Developed and Developing ...

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"This book addresses Internet marketing and the World Wide Web, and other electronic marketing tools such as geographic information systems, database marketing, and mobile advertising"--Provided by publisher. ...

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E-Mail Marketing can, and should be, a major part of any attempt to do business online. Being able to get your messages out to your target market, exposing your ideas and products to interested parties, bringing people back t ...

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Essay from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 70 % - A, University of Sunderland (Faculty of Business and Law), language: English, ...

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Seminar paper from the year 2021 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, Stralsund University of Applied Sciences (Wirtschaft), language: English, abstract: This paper explores ...

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E-mail marketing is hands down the most powerful and effective form of online marketing. Nothing comes close. Seriously. Even search marketing with all its hype and tried-and-proven success can't even hold the candle to just ...

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Failure in e-marketing comes in many different forms because people try many different things. Social medial marketing faces many challenges because of the evolving algorithms of platforms like Facebook. It’s getting worse ...

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Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook. The problems cover a wide range ...

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Marketing in a Digital World consists of nine essays on how the digital revolution has affected marketing theory and practice. Leading marketing scholars, including several editors of premier academic journals, provide fresh ...

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Praise for EMAIL MARKETING by the NUM8ERS "At last-a book that marketers can use to gain real respect from CFOs and CEOs who care about the bottom line. Baggott, author of the award-winning blog 'Email Marketing Best Practice ...

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This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry. It will make engaging reading for anyone who wis ...

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Fully updated to reflect the latest developments in e-marketing, this useful text unpicks the challenges of e-marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-t ...

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A guide for online marketers, advertisers and publishers, to increase the digital marketing and optimize their costs and benefits. Internet marketing, also known as digital marketing, web marketing, online marketing, search m ...

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Social media and emerging internet technologies have expanded the ideas of marketing approaches. In particular, the phenomenon of the internet in China challenges the common perception of new media environments. Internet Merc ...

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Web technologies play a critical role in today's web-enabled e-Business. A key to success in applying the web-based technologies to the real world problems lies in understanding the architectural issues and developing the app ...

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