Introduction to Electronic Commerce and Social Commerce

Introduction to Electronic Commerce and Social Commerce ebook complet au format Pdf, ePub et Kindle. Introduction to Electronic Commerce and Social Commerce de Efraim Turban,Judy Whiteside,David King,Jon Outland, publié par Springer le 2017-04-23 avec 576 pages. Introduction to Electronic Commerce and Social Commerce est l'un des livres populaires de Business & Economics parmi de nombreux autres livres complets sur amazon kindle illimité, cliquez sur Obtenir un livre pour commencer à lire et télécharger des livres en ligne gratuitement dès maintenant. Obtenez plus d'avantages avec l'essai gratuit Kindle Unlimited, vous pouvez lire autant de livres que vous le souhaitez maintenant.

  • Introduction to Electronic Commerce and Social Commerce

  • Auteur : Efraim Turban,Judy Whiteside,David King,Jon Outland
  • Editeur : Springer
  • Isbn Code : 3319500910
  • Genre : Business & Economics
  • Nombre de pages : 435
  • Date de publication : 2017-04-23
  • Évaluation des livres 4.5
    Par 38 lecteurs

This is a complete update of the best-selling undergraduate textbook on Electronic Commerce (EC). New to this 4th Edition is the addition of material on Social Commerce (two chapters); a new tutorial on the major EC support technologies, including cloud computing, RFID, and EDI; ten new learning outcomes; and video exercises added to most chapters. Wherever appropriate, material on Social Commerce has been added to existing chapters. Supplementary material includes an Instructor’s Manual; Test Bank questions for each chapter; Powerpoint Lecture Notes; and a Companion Website that includes EC support technologies as well as online files. The book is organized into 12 chapters grouped into 6 parts. Part 1 is an Introduction to E-Commerce and E-Marketplaces. Part 2 focuses on EC Applications, while Part 3 looks at Emerging EC Platforms, with two new chapters on Social Commerce and Enterprise Social Networks. Part 4 examines EC Support Services, and Part 5 looks at E-Commerce Strategy and Implementation. Part 6 is a collection of online tutorials on Launching Online Businesses and EC Projects, with tutorials focusing on e-CRM; EC Technology; Business Intelligence, including Data-, Text-, and Web Mining; E-Collaboration; and Competition in Cyberspace. the following="" tutorials="" are="" not="" related="" to="" any="" specific="" chapter.="" they="" cover="" the="" essentials="" ec="" technologies="" and="" provide="" a="" guide="" relevant="" resources.="" p

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